Foodtown stores operating in Cedar Grove, Colonia, North Haledon and Township of Washington will rebrand as The Fresh Grocer in February.
The four stores are owned by the Maniaci family and its Nicholas Markets company, which joined Keasbey-based, retailer-owned cooperative Wakefern Food Corp. in October.
The stores will officially transition to The Fresh Grocer by Feb. 14, in Colonia at 510 Inman Ave.; Feb. 21, in Township of Washington at 315 Pascack Road; Feb. 28, in North Haledon at 1068 High Mountain Road; and March 6, in Cedar Grove at 597 Pompton Ave.
New products and features will accompany updated branding during the transitions. As of Feb. 1, customers can sign up for Fresh Grocer Price Plus Club card at any of the new locations.
“My customers know they get a top-notch, specialty grocery shopping experience at our stores, and we will continue to provide all the things our customers know and love while adding new and exciting features as we rebrand to The Fresh Grocer,” said David Maniaci, current president and chief executive officer of Nicholas Markets, in a statement. “This is the exciting next chapter in my family’s 77-year history in the grocery business. I want to thank shoppers for their ongoing support as we complete our rebranding efforts and make the change to The Fresh Grocer.”
Rocco Maniaci and his son Nicholas opened their first small grocery store in North Haledon in 1943. The current CEO is Rocco’s grandson.
The Fresh Grocer banner joined Wakefern in 2013, and by spring 2020, 12 locations will be operating in New Jersey and Pennsylvania.