Franchise group launches its 14th Orangetheory Fitness studio in NJ

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Boutique fitness brand Orangetheory Fitness is opening its newest studio in New Jersey.

Located at 177 Washington Valley Road in Warren, the 3,330-square-foot, state-of-the-art space is franchised by Empire Portfolio Group, a company that owns, operates and oversees 140-plus Orangetheory Fitness outposts along the East Coast.

Within New Jersey, Empire’s current portfolio includes 13 other Orangetheory Fitness locations in Brick, Closter, East Rutherford, Edgewater, Freehold, Garwood, Hackensack, Millburn, Montvale, Princeton, Ramsey, Wayne and Wyckoff.

Founded in 2010, the Florida-based brand is known for high-intensity, coach-led, 60-minute group workout sessions that emphasize endurance and strength training.

The rapidly growing franchise now has over 1,500 studios nationwide, including more than three dozen in New Jersey.

In commenting on the latest opening, Adam Krell, Empire’s chief executive officer, said, “We couldn’t be more excited to bring the Orangetheory Fitness experience to the Warren community.”

Krell, a New Jersey native, went on to say, “Our goal is to support individuals in their pursuit of a healthy and active lifestyle, and we believe this new studio will provide the perfect environment for achieving transformative fitness results, regardless of where they are in their fitness journey.”

According to Empire, grand opening celebrations will take place throughout September and will include discounted founding rates for new members.

Orangetheory Fitness in Warren is open 6:15 a.m. to 7:45 p.m., Monday through Friday, and 7 a.m. to 11:45 a.m. on weekends.