Freehold company VCM Products, makers of BuggyBeds bed bug trap and Shark Tank alum, acquired Vic West Brands, creator of Grandpa Gus’s natural pest repellant.
Vic West Brands founder Nick Olynyk will remain part of the executive management team, overseeing the company’s e-commerce strategy and growth plans.
Financial terms of the deal were not disclosed.
“Vic West Brands is a perfect complement to VCM and together we have the opportunity for great expansion in the natural, plant-based pest and insect control product categories,” said VCM CEO Calvin Johnston. “BuggyBeds and recently launched EcoBuggy demonstrate VCM’s commitment to leading in developing innovative, eco-friendly solutions that are effective and safe for your family and the planet. Grandpa Gus’s has experienced tremendous growth, and it is a natural extension of our portfolio. We are thrilled to welcome Nick and the entire Vic West Brands team.”
VCM is a portfolio company of New York-based private equity firm Rock Mountain Capital, which focuses on companies within the consumer goods, health care services and technology, and media and telecom sectors.
Olynyk said that by partnering with Rock Mountain Capital and VCM Products, he “expect[s] growth across multiple channels to accelerate exponentially. The industry experience, technology and management teams brought together through VCM Products and Vic West Brands creates a true synergy of product, knowledge and ambition within the consumer pest control space.”