Popular Canadian fast-casual chain Freshii Inc. plans to open six new restaurants in New Jersey.
In a Nov. 9 press release, the company announced it entered into a new franchise agreement with brothers Greg Lahr and Ryan Lahr to develop the locations over the next five years.
The deal will bring the brothers’ total Freshii restaurants, both open and under development, to eight, including a flagship location debuting this winter across from the Prudential Center in Newark.
Freshii is known for combining fresh, healthy ingredients to create bowls, burritos, wraps, salads, smoothies and juices. – FRESHII INC.
Freshii – which is known for combining fresh, healthy ingredients to create bowls, burritos, wraps, salads, smoothies and juices – has restaurants in New Brunswick, Morris Plains and Middletown.
“We opened our first Freshii restaurant in 2019, and since then have watched as the brand has developed its omnichannel presence while continuing to bring its leading better-for-your QSR offerings to customers. Our relationship with the Freshii team has convinced us that we can do more together as we take these steps to further build out the New Jersey market,” Greg Lahr said.
“Freshii’s support for its franchise system, including over the past few years of pandemic challenges, has been incredibly important to our operations. Its evolving technology and continued menu innovation have allowed us to meet the needs of today’s health and wellness focused customers, and we are confident will continue to do so as we expand,” added Ryan Lahr.
Founded in 2005, Freshii has grown to 331 franchised restaurants across North America, expanded its consumer-packaged goods lineup across hundreds of retailers and added e-commerce platform Natura Market to its business lines.
Adam Corrin, Freshii’s chief growth officer, said, “We’re very excited to expand our presence in New Jersey. We believe that developing these new restaurants presents a great opportunity to bring Freshii offerings to a large customer base and to strengthen the Freshii brand in the northeast United States.”
“Greg and Ryan are proven operators and dedicated Freshii franchisees. With their deep knowledge of the Freshii system and the New Jersey market, we are confident in their ability to take on this multi-unit business, and are excited to take this next step with both of them,” Corrin added.
