G3 partners with Comtrade Gaming to power esports wagering platform

G3 Esports (G3) on Sept. 14 announced a partnership with Comtrade Gaming, a leading provider of online gaming technology.

The two companies will work together to provide player account management and backend infrastructure for G3’s upcoming esports wagering platform.

Comtrade Gaming works with casino operators and other large-scale enterprises around the globe to provide omnichannel and multi-product gaming environments and services. Once launched, G3’s new esports platform will leverage Comtrade’s enterprise-level services to allow players to engage with esports in ways that were not previously possible.

Partnering with G3 will mark Comtrade’s first foray into the United States marketplace.

“When choosing partners for our forthcoming esports wagering platform, it is critical to find organizations that understand what is required to safely and responsibly operate a regulatory-compliant online gaming platform. G3 considers player protections the number one priority. We have engaged in extensive discussions with regulators and legislators in multiple states to ensure we create the most robust technology possible to protect problem gamblers and prevent underage gamers from gaining access,” said Anthony Gaud, G3 Esports CEO. “Comtrade’s expertise in the online gaming industry is unmatched and we’re very excited to work with them to build a first-of-its-class offering for esports wagering.”

The announcement allowing legal esports betting in New Jersey was made by the New Jersey Economic Development Authority and the New Jersey Division of Gaming Enforcement. In 2020, G3 helped facilitate the first legal esports betting event in New Jersey in conjunction with Allied Esports. The Counter-Strike: Global Offensive Legend Series tournament ran Sept. 1 through Sept. 13 and drew 1.7 million unique viewers.

G3 Esports is continuing its close work with regulators and legislators to establish itself as the first fully licensed esports company in the world.