Garden State Dispensary stores get a new name

Listen to this article

Ayr Wellness Inc. is rebranding the three Garden State Dispensary stores it runs in New Jersey.

In a Dec. 2 press release, the Miami-based multistate operator (MSO) announced its retail locations in Woodbridge, Union and Eatontown are now operating under the Ayr name.

In June, the MSO simultaneously opened its three dispensaries – the maximum allowed in New Jersey – to adult-use sales, giving the company one of the largest shares of the projected $2 billion recreational-use market by footprint in the state.

Since acquiring Garden State Dispensary for $101 million in September 2021, Ayr said it has “made significant progress in elevating key facets of the business, including improvements to the menu and overall retail experience.”

Describing 2022 as “a pivotal year,” the company highlighted the opening of a large-scale cultivation expansion, the launch of adult-use sales at its three New Jersey stores and the introduction of its national brand portfolio in the wholesale market and dispensaries.

David Goubert, president of Ayr, said, “Our team has worked to enhance all areas of the business – launching sales to adult-use consumers, expanding our access to high-quality flower, improving our menus with the introduction of our national brand portfolio, and deepening our relationship with surrounding communities to further our Force for Good efforts.”

He went on to say, “Having made progress in these key areas, we’re now focused on building one-to-one relationships with our patients and customers as Ayr. We are confident that this approach will further enhance our excellent customer experience and overall success.”

At present, 21 dispensaries have been licensed by the New Jersey Cannabis Regulatory Commission to sell recreational cannabis.

According to Ayr, the newly renamed New Jersey locations join its Massachusetts and Pennsylvania dispensaries as Ayr-branded dispensaries. The company’s stores in Florida will undergo a rebrand in spring 2023.