Gluten-free frozen food company GeeFree Foods of Englewood Cliffs was acquired by The Fillo Factory Inc. in Northvale.
GeeFree, which manufactures 11 frozen gluten free products including franks-in-a-blanket and bagel puffs, started in 2013 and through a partnership with Procida Funding has been sold at approximately 5,000 retailers nationwide since 2017. The Fillo Factory, in operation for nearly 30 years, has been GeeFree’s co-packer since inception.
From left, Susan Hougui and Steven Leyva, co-founders, GeeFree, and Billy Procida, president, Procida Funding & Advisors. – AARON HOUSTON
“We are delighted with the acquisition. They are a great family-owned company with full manufacturing capability and the only company in the country who knows how to handle making our delicious GeeFree gluten-free pastry sheets and other products,” said Procida Funding Chief Executive Officer Billy Procida in a statement on the acquisition. “We are excited to see what the future holds for GeeFree as the possibilities are endless with a leading food manufacturer such as The Fillo Factory. GeeFree has been recognized as a gluten-free food innovator and now with a premier innovating manufacturer; there is no doubt that the GeeFree brand will leap to new heights.”
The Fillo Factory operates out of a 120,000-square-foot factory in Northvale and a 25,000-square-foot facility in Lakewood.
According to the acquisition announcement, The Fillo Factory plans to expand GeeFree’s sales and brokerage team, create more distribution channels, double down on social media efforts, and grow its product line.
