Tax and accounting firm Grassi announced on Monday a new brand identity and messaging that the firm says will redefine its position in the marketplace, and provide a more consistent identity across its multiple offices and affiliates.
Grassi – formerly Grassi & Co. – unveiled its new logo and brand, Strength in Certainty, to employees, business partners and the public, after months of research and analysis into the firm’s culture, values, service approach, and feedback from internal and external stakeholders.
“What we found was that the paramount benefit our clients gain from working with Grassi is our ability to help them make smarter, more confident decisions,” said Louis Grassi, chief executive officer and managing partner. “This will become increasingly more important as businesses face unprecedented decisions in technology, automation and other areas of change over the next few years.”
The rebrand comes on the heels of other projects initiated at Grassi in recent months – including upgrading technology platforms, implementing new employee and diversity initiative, and expanding advisory services – to prepare the firm and its clients for significant changes ahead.
Now in its 40th year, Grassi has more than 300 employees across five offices and two affiliates, Grassi Healthcare Advisors and Grassi Franchise Services. With offices in Park Ridge and New York, Jericho, Ronkonkoma and White Plains, N.Y.
The firm has the knowledge and experience to work alongside clients across the New York metro area and throughout the United States, as well as internationally through its membership in Moore Global.