Greenland Technologies Holding Corp., an electric-vehicle manufacturer headquartered in East Windsor, on May 12 announced the introduction of HEVI Equipment, its new clean, industrial, heavy-equipment brand.
The launch serves as the rebranding of the company’s Greenland Machinery division, which produces all-electric, industrial-size front loaders, excavators and other equipment.
“This is another important step in our company’s evolution. We reached a critical juncture having launched our initial electric industrial equipment models. With the rebranding of our Greenland Machinery division as our HEVI Equipment division, we believe we will gain a further advantage in the market,” Raymond Wang, CEO of Greenland, said in a statement.
Wang touted the benefits of industrial operations transitioning to electric vehicles, “from improved performance and a more pleasing aesthetic, to a higher return on investment and far more environmentally-friendly operation.”
Greenland chose the American bison as the logo for HEVI Equipment, an image that “exemplifies a healthy, green environment, strength, durability and graceful power.”
In other recent moves, Greenland and Bordentown-based Princeton NuEnergy announced a new agreement to create a sustainable recycling solution for the lithium-ion batteries used in Greenland’s electric industrial vehicles.
Editor’s note: This story was updated at 4:20 p.m. EDT May 19 to include provided photos from the company.