Gulph Creek Hotels reinforces worker safety with new technology partner

In a multi-site partnership agreement, ROAR for Good’s AlwaysOn staff safety platform for hotel workers has been implemented at Gulph Creek Hotels. The technology will enhance monitoring capabilities and deliver a quicker response time to on-site safety threats for shift workers and housekeeping staff.

“We know there’s a great deal of health and economic uncertainty in the hotel industry today, but general managers and hotel owners recognize the urgency to improve safety, security, and with it morale of housekeepers and back of house staff,” said ROAR for Good CEO and Co-Founder Yasmine Mustafa. “We’re proud to be able to bring our best-in-class panic button solution to Gulph Creek Hotels, a leading brand that has demonstrated a long-time commitment to its employees’ health and wellness.”

The partnership will initially consist of three properties under Gulph Creek Hotels’ management company, including Homewood Suites in Eatontown.

“For us, there’s nothing more sacred than having the trust and loyalty of our hardworking staff,” said Gulph Creek Hotels’ Principal Amy Gancasz. “We want to create an environment where employees are empowered with peace of mind, and technology like AlwaysOn™ eliminates blind spots and reduces threats through deterrence. With the pandemic impacting work schedules and staffing needs, this partnership brings our team closer together at a time when we need it most.”

In recent years, a growing chorus of advocates in the industry and across the political spectrum have called for increased technology initiatives and an overhaul of safety protocols to protect hotel workers. The American Hotel & Lodging Association has championed a new ‘5-Star Promise’ since 2018, in which member hotels have pledged to adopt safety devices — like panic buttons — and rethink best practices.