Hackensack PR group acquires South African firm

Steinreich Communications Group Inc. in Hackensack acquired South African design and digital marketing firm Omniado Agency, the group announced March 14.

The acquisition brings the agency to the African continent for the first time, where it will be located in Durban, along with the opportunity for clients of the firm located in the Middle East to expand into Africa.

Founder and CEO of the Omniado Agency Dan Chazen will join Steinreich Communications as creative services director along with all the current members of his staff. Prior to founding the Omniado Agency, Chazen was managing director of billboard advertising firm Blackstone Media. His clients included Adidas, Coca Cola, BMW and Mercedes.

“Dan and the Omniado brand brings an unparalleled level of experience in the digital and design space that will be invaluable to our clients. We have worked together on a variety of joint accounts and share a similar vision which we are looking forward to executing on, together as one team,” said President and CEO Stan Steinreich in a prepared statement. “Additionally, our new location in South Africa provides a wonderful opportunity for our clients who have already expressed interest in developing their businesses in that market.”

Chazen added, “I am thrilled about the tremendous opportunity we have to add a new dimension to the existing capabilities of the agency to offer a complete package of communications, marketing and creative services to our clients. My team and I are very excited to be joining Steinreich Communications, one of the best in the industry. My team and I have already hit the ground running and are excited about the future.”

Steinreich Communications is one of the nation’s fastest-growing full-service public relations firms, with several U.S. locations as well as international locations in London, Frankfurt, Tel Aviv, Dubai, and the new location in Durban.