Upper Saddle River-based Health & Wellness Partners LLC (HWP) on June 10 announced John Burger as its vice president, Medical Marketing Strategy.
In his new role Burger will help translate strategic insights into innovative, compelling medical marketing initiatives. He will also support and implement strategic planning best practices that will benefit HWP’s full spectrum of current and future clients.
This addition to the organization enhances HWP’s commitment to the advancement of health care professionals and patient education and solidifies the company as a valuable business partner to the life sciences industry.
“I’m thrilled to see John join HWP in this newly created role,” stated Jessica Cini, senior vice president, business development and client services director. “We believe our clients will see an immediate impact in how we are approaching their needs.”
As a biopharma industry expert, Burger brings a wealth of knowledge and experience in market development, commercialization, and strategy across a wide variety of therapeutic areas in the pharmaceutical and biotechnology industries. He has worked side-by-side with hundreds of clients to optimize strategy, education and marketing for their brands and portfolios.
“I’m thrilled to join HWP in this strategy role after being so impressed by their client roster, their deep commitment to both client service and science, and their strong and successful pivot to virtual platforms in the past year,” said Burger.