Heartland acquires restaurant customer-engagement company

Princeton-based Heartland Payment Systems, which is itself part of a planned merger, on Tuesday announced that it has purchased a provider of restaurant customer engagement platforms.Heartland paid an undisclosed amount for the privately held, Charlotte, North Carolina-based Beanstalk Data. The company, which is being acquired by Georgia-based Global Payments Inc. in a $4.3 billion deal, said the latest combination will allow it to help restaurants integrate customer relationship management systems with point-of-sale and e-commerce solutions.

“Beanstalk Data reinforces Heartland’s capabilities to provide our customers with one of the industry’s broadest sets of commerce solutions,” Robert O. Carr, chairman and CEO of Heartland, said in a prepared statement. “Beanstalk Data also allows Heartland to offer cloud-based services and a suite of marketing and engagement programs. All are a perfect complement to our industry-leading products.”

Beanstalk, known for its Beanstalk Engage platform, is a technology provider for quick-service and fast-casual restaurants, including Taco Bell, Qdoba Mexican Grill and others.