Hoboken’s 7 Seventy House has entered 2021 on a high note, drawing near the notable mark of 90% leased, according to a Jan. 5 announcement from developer Bijou Properties and partner Intercontinental Real Estate Corp.
The 14-story ultra-luxe building proved itself resilient to the unique challenges of 2020 by offering the exact kind of upscale apartments, world-class amenities and abundance of outdoor spaces that greatly fit the needs of today’s renting public. Its ability to sustain high velocity throughout a turbulent year was fueled in large measure by a proactive approach formulated by the development team and a creative leasing program implemented by The Marketing Directors, the building’s exclusive marketing and leasing agent, to counteract obstacles created by the COVID-19 pandemic.
During government-mandated shutdown for much of the spring and early summer, 7 Seventy House met the rising demand for larger homes in high-end buildings by offering prospects one-on-one interactive virtual tours of the fully-furnished model apartments and comprehensive amenity package. The widely popular digital program also included an initiative to raise funds for charitable organizations providing critical community support and relief. The development team donated $7.70 for every online presentation to one of two non-profit organizations. Once restrictions were lifted, the leasing team conducted on-site appointments and tours responsibly and safely, leading to another noticeable uptick in activity at the 424-home building.
“To say the 2020 apartment market was unusual would be an understatement,” says Jaqueline Urgo, president of The Marketing Directors. “The needs of renters changed dramatically, and apartment developers and owners were required to use new strategies and approaches to meet those needs. With a resourceful leasing plan that showcased its roomy floorplans and complete lifestyle, no building was better suited to accommodate prospects than 7 Seventy House.”
Offering a mix of expansive studio, one-, two and three-bedroom homes, 7 Seventy House has had broad appeal to those who are opting for an upgraded lifestyle. The building has drawn both local renters looking to move up from smaller, older brownstone apartments and New York City residents who want affordable luxury and still maintain a manageable commute. The renter profile at 7 Seventy House is diverse, with single-professionals, couples and young families choosing to call the building home.
Located at 770 Jackson Street on Hoboken’s more tranquil western edge, the building boasts a suburban/urban environment that is incredibly unique to the Hudson County market.
Right outside the doors of 7 Seventy House is a two-acre park built and donated to the city by the development team. The public open space boasts a plaza with step seating and a tilted lawn panel, expansive open areas to accommodate vendors and seasonal markets, a children’s playground, a one-acre green space designed for active and passive recreation uses and a state-of-the-art 6,835 square-foot community gymnasium.
Beyond the private amenities, 7 Seventy House offers services that include a 24-hour attended lobby and Hello Alfred concierge service. There is also approximately 24,000 square feet of ground floor retail space that will serve residents and the Hoboken community.
Situated just steps from the 9th Street Light Rail Station, 7 Seventy House blends an upscale living experience with the convenience of quick access throughout New Jersey’s Hudson River “Gold Coast,” including Hoboken’s PATH, New Jersey Transit and Ferry terminals with service to Manhattan. Closer to home, there is a wide range of services and cultural attractions available in the Monroe Center, the premier arts and business community in Hoboken, which boasts artist studios, children’s activities, fitness facilities, eateries and much more.