Two days after announcing its Colorado Springs Airport expansion, Hudson unveiled its renovated retail portfolio at Birmingham-Shuttlesworth International Airport (BHM).
The East Rutherford-based Dufry company, which has more than 1,000 stores in travel sites around North America, announced Sept. 1 it signed a seven-year contract extension with the Alabama airport. Hudson has operated stores at BHM for almost 20 years.
The deal includes transforming four of its existing retail spaces there into locally themed stores and introducing a branded Automated Retail unit. With a footprint of more than 5,000 square feet, the outlets will be available to the airport’s 2.5 million annual travelers.
The new stores – some which offer self-checkout – are the Civil Rights Trail Market by Hudson, which pays homage to the historic movement and the U.S. Civil Rights Trail; Magic City Market by Hudson; Sweet Home Alabama by Hudson; Alabama Sports Connection; and Automated Retail.
Brian Quinn, executive vice president and deputy CEO of Hudson, said the renovated stores “truly celebrate the culture of this legendary city.”
BHM President and CEO Ron Mathieu added, “Our partnership with Hudson has helped accomplish our goal of creating an airport experience that looks and feels like Birmingham.”
Hudson officially unveiled the new stores during an Aug. 24 ribbon-cutting with several community leaders in attendance, including Birmingham Mayor Randall Woodfin; Lee Sentell, Alabama tourism director and author of “The Official U.S. Civil Rights Trail Book”; and the book’s photographer, Art Meripol.
“The civil rights movement was one of the most meaningful parts of American history that took place in the 1950s and 1960s. As travelers prepare to take off on their flight out of Birmingham, they have an opportunity to experience the timeline and captivating images on the wall in Terminal C and learn how what happened here in Birmingham changed the world,” said Sentell, who thanked the Hudson team for its efforts.
“If we don’t tell our own story, then someone else will,” Sentell added.
The new stores are located throughout Concourses A and C, and the Automated Retail unit is next to the Hudson Vulcan store.