Taste, scent and ingredient maker IFF opened its doors to its new Home & Fabric Care Innovation Center at Bell Works in Holmdel on Monday. Chairman and CEO Andreas Fibig was joined by business leaders, IFF employees, and Holmdel community members for a ribbon-cutting ceremony.
The new, state-of-the-art Innovation Center is a 60,000 square-foot research and development hub with 32 evaluation spaces and labs. It is the new home for 120 IFF employees. Designed to foster co-creation and spark creativity, IFF’s space within Bell Works not only provides employees with collaborative areas and an office-wide open floor plan but also draws inspiration from IFF’s newly launched purpose and brand identity.
IFF opening in Holmdel connects the company’s legacy with that of Bell Works, which is the home of so many breakthrough developments. The Innovation Center houses the brand’s cutting-edge fragrance technologies that drive the future of fragrance for home care and fabric care, including digital olfaction technology, immersive virtual reality scent experiences, the latest generation of encapsulation technology, and industry-first scent printing.
Andreas Fibig, Chairman and CEO said, “Today’s opening at Bell Works is one of many steps we are taking to enable IFF’s vision for growth as a world-class, consumer-centered, integrated technology and research leader. Our new space provides us expanded capabilities and epitomizes IFF’s drive toward bold and unconventional thinking.”