Introducing the newly redesigned NJBIZ.com

New Jersey’s economic growth will be driven, in large part, by innovation. From life sciences to information technology to manufacturing, the state’s strength will be determined by the ability of businesses to develop new approaches and meet evolving expectations. NJBIZ is no different. We are always seeking ways to deliver the information you need in a more compelling and accessible fashion.

Readers may have already noticed one prominent manifestation of that effort — the launch of our new and improved NJBIZ.com. Our team has been working hard over the past several months to create a more engaging, user-friendly and informative platform.

One of the most exciting features of the new website is its updated design. We’ve taken great care to create a modern and visually appealing layout that that should capture the attention of visitors. From the homepage to the individual article pages, every aspect of the site has been crafted to provide a more engaging and enjoyable reading experience.

And the improvements extend beyond aesthetics. We’ve also made several technical and functional upgrades that are sure to make your experience on our site even better. Given the ubiquity of smartphones and tablets, we know that our site must be easy to use and navigate on such devices. We’ve made sure that the site is even more responsive, meaning that it will better adjust its layout and features to fit the screen size of any device you’re using. Whether you’re reading an article on your desktop computer or scrolling through our site on your phone as you enjoy your morning bagel and coffee, you’ll have a seamless and enjoyable experience.

We’ve also worked to enhance the user experience of the site in other ways. Navigation has been simplified and streamlined, making it easier to find the articles and topics you’re most interested in. Load times have been optimized so that you won’t be kept waiting for pages to render, even if you’re on a slower internet connection. And we’ve clarified the calls to action throughout the site, making it easier to share articles, sign up for our newsletters and engage with our social media channels.

Of course, the content of the site is just as important as its design and functionality. And you can expect to see the same sort of high-impact reporting you’ve come to expect from NJBIZ, all of which we bring to life with images and links to multimedia features. And we’ve added new categories and tags to make it easier to find articles on the topics that matter most to you. In short, we think we’ve given you all the tools you need to make better decisions in a format that’s easy on your eyes.

And we’re interested to hear what you think. Let us know how the new design works — and of course what you think of how we’re using it to cover the most important business developments around the state. Because it’s all about you, our readers.