Around the State – North JerseyEAST RUTHERFORD Izod, the casual clothing maker, has won naming rights to the Continental Airlines Arena, as predicted in the Sept. 24 edition of NJBIZ. Izod won the naming rights over two other clothiers, Rocawear and Southpole.
The Izod Center will replace the Continental Airlines Arena after the airlineÂs contract expires next year. Continental, which chose not to renew, has had its moniker on the Meadowlands facility since 1996.
IzodÂs parent company, Phillips-Van Heusen, had offered to pay $1.2 million a year over three years for the naming rights. Continental this year paid $1.3 million.