Liberty National Golf Club is hosting the 125 best players as they compete for a cut of a nearly $100 million purse.
The tournament represents a big opportunity for not only the players, but for local Jersey City businesses reaping the benefit of heavier foot traffic and, for some like Torico Ice Cream and Pizza Vita, a presence at the event.
“This year, you can really see that they’ve very much engaged a lot of local vendors. For example, Pizza Vita is a food truck, I occasionally have lunch with them by my office in Jersey City. They’re very much a local vendor,” said Maria Nieves, president and chief executive officer of the Hudson County Chamber of Commerce.
In addition to that and giving back to local charities, Nieves said a benefit to hosting such an event is being able to showcase this area on a national scale to people who travel from all over to attend.
“Making sure people really understand they’re in Jersey City is tremendous,” she said.
Fans spend $40 to $75 a day, or $225 for all five days, to watch the tournament from the grounds. Military personnel and children 18 years old and under get in free.
Making sure people really understand they’re in Jersey City is tremendous.
– Maria Nieves, president and CEO, Hudson County Chamber of Commerce
The biggest fans of all, said The Northern Trust Executive Director Julie Tyson, are actually the tour volunteers. Around 1,600 volunteers help throughout the tournament’s five-day span covering the 7 miles of real estate that is Liberty National Golf Club.
It’s the people that make the event, explains Tyson, and the people that got her into golf herself when she was 25.
“It was the culture,” Tyson said. “In golf you kind of call your own penalties. People are honest. Most people are really passionate about it, so they’re really happy. It’s a great environment to be a part of.”
The Northern Trust has been held in the area on and off for the past 50 years. Moving forward, it’ll be held in Jersey City every other year, alternating with Boston, to capitalize on the dense cluster of sports fans in the New York Metro.
According to Nieves, it’s one of Jersey City’s largest events.
“It’s great because I think it also rebounds onto larger New Jersey. New Jersey is a destination for these types of events, it’s not just New York anymore,” she said. “I’m really pleased that the PGA Tour does make it known it’s happening in Jersey City, because the city is growing and is only going to continue to grow. We have to see this expanded region as capable of hosting this caliber of events.”
The Northern Trust will be held Aug. 7 to 11. Tickets are available here.