Jersey City supplement company making massive revenue gains through social media campaign

Shredz CEO Arvin Lal is surrounded by a line of his products marketed solely through a social media campaign.-(PHOTO BY AARON HOUSTON)

Ankur Garg has simplified the interview process.
“When job seekers approach Shredz to work as social media associates,” he said. “I ask them one question — on a scale from one to 10, how do they rate themselves on various digital platforms?

“Before they answer, I remind them that one would be someone who’s never driven a car and 10 would be a NASCAR driver paid millions to do his job.”

It’s an easy question for Garg, the chief operating officer at Jersey City-based Shredz, one of the fastest-growing brands in the health and fitness industry.

“I have met only one 10 in social media, and that man is Arvin Lal,” he said.

— — —

Arvin Lal is the 28-year-old founder of Shredz.

He’s better described as the person responsible for creating an $18 million nutritional supplement company in less than three years with zero capital investment — but a whole lot of social media marketing.

Lal says he started with Facebook fan pages, tweets and YouTube videos to connect with consumers through positive messaging on lifestyle choices.

When Shredz received outstanding customer feedback, Lal began using free apps such as Statigram and Kik to increase and analyze Shredz’s presence on Instagram, a popular app for showcasing photos of ideal bodies perfectly attainable by using supplements in conjunction with eating clean and exercise.

Shredz currently has more than 15 million followers across social media platforms.  Through the company’s social media followers, it has the ability to reach 600 million people in a 90-day period.


And by the end of the year? The ability to reach one billion social media users.

Meg Fry

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