When it comes to America’s favorite sandwich joint, Jersey Mike’s Subs comes out on top, according to a newly released poll.
Conducted during the third quarter by Market Force Information, the survey asked 5,173 consumers to rate their most recent fast food/fast casual experience based on a variety of factors, such as food quality, atmosphere, service speed, staff friendliness and value.
Altogether, the analysis measured which of the country’s top 53 brands are consumer favorites compared to competitors within the same cuisine category, and why they win favor.
Jersey Mike’s made the inaugural NJBIZ Companies to Watch list. Click here to see who else is on there.
Among the sandwich chains evaluated, Jersey Mike’s (74%) ranked No. 1 in customer loyalty, beating out heavy hitters such as Subway, Firehouse Subs and Jimmy John’s.
Overall, Jersey Mike’s placed fourth on the customer loyalty index (CLI) of all eateries, just behind Papa Murphy’s (No. 3), In-N-Out (No. 2) and Chick-fil-A (No. 1).
Jersey Mike’s also scored high marks for brand image and positive values, in addition to having the lowest reported number of problems or complaints (3%) among the sandwich chains analyzed.
Founded in 1956, the business started out as Mike’s Subs, a small sandwich shop in Point Pleasant. Since then, the fast casual franchise – now headquartered in Manasquan – has expanded to over 2,300 restaurants nationwide, including more than 100 in the Garden State.
Jersey Mike’s is also known for its efforts to give back to the community, regularly hosting fundraisers for non-profit organizations such as Feeding America.d