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Jet.com acquiring Nebraska-based online marketplace

Andrew Sheldon//February 29, 2016//

Jet.com acquiring Nebraska-based online marketplace

Andrew Sheldon//February 29, 2016//

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Jet.com, a Hoboken-based online retailer, has seen rapid growth since it officially launched in July 2015.By the end of the year, it was selling nearly $2 million from its online merchandise each day, and said 3 million customers bought goods from the site during the second half of 2015.

Now the company has grown through acquisition.

It announced Friday its planned purchase of Hayneedle, based in Omaha, Nebraska.

Hayneedle, which will operate as a subsidiary of Jet.com, is an online marketplace with a focus on home furnishings.

As Jet looks to expand its offerings, founder and CEO Marc Lore said, “(It) knew the deal would be ideal fit for both companies” as soon as officials visited Hayneedle.

According to a report on Omaha.com, all 400 jobs affected by the acquisition will remain in Nebraska.