For the New Jersey fitness industry, March 16, 2020 brought the worst-case scenario, which owners often prepare for and pray they never encounter. That is the day Gov. Phil Murphy, amid a worsening pandemic, signed an executive order shutting down gyms and similar facilities throughout the state. What followed was a period of uncertainty, anxiety, and adaption to a new normal. While the entire industry is battling the same deadly virus, each business, from big boxes to boutique studios, had their own unique challenges and solutions.
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