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KSS Retail forms alliance with Dunnhumby

Collaboration will offer price modeling to retailers based on customer behavior and needs.KSS Retail in Florham Park, a provider of price modeling solutions for retailers, said it formed a strategic alliance with Dunnhumby, a provider of customer data insight. Dunnhumby will use the KSS PriceStrat solution for price modeling based on customer behavior and needs.

The service will be available to Dunnhumby’s clients. DunnhumbyUSA is a domestic joint venture between Cincinnati supermarket owner The Kroger Co. and Dunnhumby, in London. Dunnhumby’s clients include Coca-Cola, Procter & Gamble and The Home Depot. KSS Retail’s services are used by clients that include Rite Aid, Brookshire Brothers and McKesson. Terms of the alliance were not disclosed.

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