Leading Women Entrepreneurs’ NJ “Force for Change” Conference for Women, held at the Marriott in Newark on Nov. 14, 2019, formally announced the recipients of its pitching experience. The individuals and groups all wowed the panels of judges with creative and thoughtful presentations. Dozens of enthusiastic entrepreneurs presented elevator pitches in the hopes of receiving some recognition and guidance to help them foster and grow their businesses and further launch their brands.
The Force for Change “money pitch” recipients:
Akshay Kamath, co-founder & CEO
Graduate of the Honors College of Rutgers University-New Brunswick with a double major in Biomathematics and Statistics.
Juliet Petillo, head of R&D
Rutgers Honors College
Claire Whang, head of medical affairs
To combat infant mortality, a group of students from Rutgers University presented a simple, yet effective solution that provides nutrients to malnourished infants using innovative technologies. Their solution to infant malnutrition is an all-encompassing variation of the standard silicone pacifier, modified to store and dispense micronutrients that are vital for infant survival and development. The product’s design takes advantage of the baby’s natural sucking reflex in order to administer vitamins and minerals in a non-invasive manner, especially helpful to mothers who are unable to healthily breastfeed their babies. These minerals will be measured to accommodate the baby’s needs for their first year of life, providing customers with a safe and simple method to facilitate healthy growth and development.
Heather Baird, inventor & president
Spoonfuls was created by Heather Baird who sought to develop a handy innovative cap with a built-in spoon utilized with spouted pouches for feeding and dosing. The device is a cost-effective delivery solution further adding to the safety, ergonomics, and portability of the pouch. Baird recognized this unmet need for a convenient no-hassle way to dispense foods and safely dose medicines. An entrepreneur with a background in product development and design, Baird was granted a USPTO utility patent for ‘Spoonfuls’ issued in March of 2015. ‘Spoonfuls’ has application in baby foods, health care foods, nutraceuticals, and OTC pharmaceuticals.
Friends with Holograms
Cortney Harding, founder
Pitched in partnership with Jennifer Thompson, MSW executive director National Association of Social Workers – New Jersey
The National Association of Social Workers – NJ and Virtual/Augmented Reality agency Friends With Holograms partnered to create groundbreaking virtual reality training projects to drive social change. With VR training resulting in a 40 percent reduction in training time and a 75 percent increase in learning quality and retention, imagine the impact when people are trained to combat bullying or have empathetic conversations with abuse survivors. This partnership will be at the forefront of training and technology and will have a massive and long-lasting impact. The National Association of Social Workers in NJ, the third largest chapter in the country, represents nearly 7,000 Social Workers across all practice areas in every community in NJ. Friends With Holograms is an award-winning virtual and augmented reality agency whose clients include Accenture, Verizon, and Coca-Cola.
Nutrivide was also selected as the recipient of the Force for Change “media pitch” panel recognition. The team will get exposure from Woman’s Day Magazine and will also receive a marketing makeover consultation and a complimentary membership to LWE.
Finally, Modern Heirloom Books‘ founder Dawn Roode was selected to receive exposure from Jersey’s Best Magazine as well as a mention on their Facebook social media channel. Modern Heirloom Books is the best resource for helping to preserve and share stories. Expertly curated from old photos, digital family photos from phones and hard drives; Modern Heirloom Books creates stories that surprise and delight.