LiveU, a broadcasting and streaming company based in Hackensack, announced May 12 it acquired easylive.io, a cloud-based streaming service founded in 2012 and based in San Francisco. Financial terms of the deal were not disclosed.
The move is part of LiveU’s strategy to expand its cloud video platform, the company said, providing remote and collaborative tools for cloud-based and hybrid productions.
In July 2021, investment giant Carlyle announced it was buying LiveU for $400 million, confirmed by news outlet TechCrunch. Samuel Wasserman, the co-founder and chief executive officer for LiveU, said that deal allowed the company to expand its global footprint and offerings.
The easylive.io acquisition builds upon the company’s growth, adding a service that allows users to mix any type of content into live-stream videos and distribute them to audiences, creating interactive live experiences.
“We have been reinforcing our cloud strategy as the industry moves to cloud-based production, introducing brand new services that meet the needs of customers moving to the cloud. … This announcement is an important step, delivering future-proof tools that help our customers grow their business, building on our deep expertise in live production,” Wasserman said in a May 12 statement. “We believe there is a significant part of the market for cloud production that wants and needs a vertically integrated solution. Our goal is to offer a fully end-to-end solution for live contribution, cloud production, orchestration, ingest and distribution, serving the needs of every type of customer from global broadcasters to niche sports and entertainment.”
Phillippe Laurent, CEO and co-founder of easylive.io, added, “Teaming up with our long-term partner has been a natural fit thanks to our shared vision and common growth opportunities. We are extremely proud of what has been accomplished for the past 10 years and incredibly thankful to our customers for their trust. This acquisition is a big step but just the beginning of the journey.”