Loop, a circular reuse platform developed by Trenton-based TerraCycle, is launching the first nationwide cloth diaper service that offers delivery, pick-up and professional cleaning anywhere in the continental U.S.
In a Dec. 6 press release announcing Loop Diaper Service, the company touted it as a more convenient and affordable option for parents who want to “save money, skip the hassle of cleaning and make a better choice for the planet.”
Customers who join the service can select a flexible diaper bundle that meets their needs, ranging from an $89 starter pack to a $99 pro pack, pay a fully refundable deposit – along with a service fee – and will then receive delivery within three to five days.
Every Loop Diaper Service order includes reusable Charlie Banana diapers, cloth inserts and an anti-odor diaper bin. – LOOP
Every order includes reusable Charlie Banana diapers, cloth inserts and a state-of-the-art, anti-odor diaper bin. When ready to return the dirties, parents can schedule a pick-up from anywhere in the continental United States, enabling flexibility for families on the go, according to Loop.
Diapers are then treated with advanced cleaning methods, ensuring the most stringent safety and quality standards, the company said.
Founded in 2019, Loop is one of the first platforms to partner with retailers and brands to provide consumers with a way to go from single-use packaging to one that is reusable.
After making its U.S. debut earlier this year through a partnership with The Kroger Co., Loop has forged collaborations with other companies, including Burger King, Walgreens and Walmart.
Tom Szaky, founder and chief executive of Loop and TerraCycle, said, “As Loop expands our reusable product portfolio, we were inspired to reimagine a better cloth diaper service.”
“Loop Diaper Service enables any parent to access premium reusable cloth diapers by paying a fully refundable deposit to borrow diapers instead of paying expensive out-of-pocket costs,” he said. “Our flexible pricing means that parents can save money versus using disposables, avoid the inconvenience of cleaning diapers at home, and build a greener world for baby’s future.”
