No need to wait for the guys on ice to score a goal: New Jersey Devils fans can shout their signature “woo!” more often at more than 90 bars and restaurants with the release of Devils Woo! Brew, a beer collaboration between Magic Hat Brewing Co. and the New Jersey Devils.
The beer was unveiled Wednesday at the Prudential Center in Newark ahead of the team’s home opened on Oct. 4 at 7 p.m. against the Winnepeg Jets.
It’ll be available exclusively during the team’s 2019-2020 regular season at the Prudential Center, 39 New Jersey Applebee’s locations, and more than 50 other bars and restaurants. It’ll also be on tap at Magic Hat Brewing Co.in Burlington, Vt.
The hazy session IPA is brewed with three hops—mosaic, lemon drop and huell melon—in honor of the team’s three Stanley Cups.
The team and brewery will host a Devils Woo! Brew launch party and viewing party at the Ashford in Jersey City on Oct. 9 at 7 p.m. during the Devils away game with the Philadelphia Flyers.
A portion of the proceeds from Devils Woo! Brew beer sales will go to the Community Food Bank of New Jersey.