Major NJ children’s clothing brand launches on Amazon

The iconic Gymboree brand has launched on Amazon.com. – THE CHILDDREN’S PLACE INC.

Gymboree, a brand under Secaucus-based children’s retailer The Children’s Place Inc., has started selling on Amazon.com.

“We are incredibly excited about our collaboration with Amazon and the significant growth potential ahead of us. We realized a key growth milestone today with our launch of our iconic Gymboree brand on Amazon.com,” President and Chief Executive Officer Jane Elfers said in a prepared statement.

“This strategic channel expansion gives us the opportunity to share the Gymboree brand with a larger audience of customers,” she said.

Gymboree’s Amazon launch includes a dedicated brand store and seven ready-to-wear collections.