It’s not every day that someone receives a mummified piÃ±ata entombed in a specially designed cardboard sarcophagus in the mail.
But that’s just one of the many ways that IPAK — a custom print, packaging, technology and video solutions provider in West Deptford — has made itself stand out.
“We decided to own Halloween instead of Christmas,” said Karen Primak, its president and chief executive officer.
“Rather than send out Christmas gifts to our clients every year, we send out an interesting Halloween package with a piñata inside — it’s all about creating awareness for what you do.”
And IPAK truly does it all with Primak at its helm.
“I don’t know any domestic company that combines technology into print that has video capabilities and the structural design and manufacturing expertise that we have,” Primak said.
“We’ll get compared to a printer, but we are so much more.”
In a nutshell, IPAK creates packaging and technology for marketing, sales and academic purposes within the pharmaceutical, educational and entertainment industries.
But just ask, and you shall receive.
“We work best through collaboration,” Primak said. “If an advertising, brand or editorial team gets us involved more upstream we could do something you never even thought possible — and save you money.”
For instance, IPAK created the Fox Sports gumball machine for its candy of the month club and a Martini Collection mailer for AMC Network’s “Mad Men” — but it’s also responsible for securely distributing standardized tests via its own software that cost-effectively packages and ships verified test books.