Marketsmith repurchases stock in its i.Predictus platform

Andrew Sheldon//February 14, 2017

Marketsmith, a woman-owned, data-driven integrated marketing agency, has repurchased 20 percent of i.Predictus stock from its original investment team, bringing its ownership of the marketing software company to 88 percent as of Jan. 1.Marketsmith, a woman-owned, data-driven integrated marketing agency, has repurchased 20 percent of i.Predictus stock from its original investment team, bringing its ownership of the marketing software company to 88 percent as of Jan. 1.

CEO Monica C. Smith said the move is a rare one for a technology company.

“For a software company to buy the majority of its stock back from investors in under three years is virtually unheard of,” she said. “Not only did we repay their initial investment, our investors received a return on their investment.”

Smith notes that i.Predictus, an automated marketing analytics platform, has double the margins of competing companies within the space.

Recently named to the NJBIZ Power 100 list, Smith is among a small minority of female entrepreneurs to raise millions of investment dollars in the technology space.