MikeWorldWide, an independent public relations agency with offices in East Rutherford, Trenton and Freehold, announced Jan. 31 it acquired MRB Public Relations Inc., based in Freehold. Terms of the deal were not disclosed.
Founded in 1992, the technology-focused MRB grew 174% in 2022, with clients across SaaS, B2B, enterprise, cloud security, fintech, venture-backed startups, media platforms and consumer technology, according to MWW.
MWW also said MRB founder Michael Becce, senior employee Angela Tuzzo and support staff will join MWW’s global tech practice, led by Maria Brown.
“MRB’s deep expertise in the tech industry—leveraging analyst relations and media research techniques—will help better communicate our client partners’ value proposition in today’s changing media landscape,” Michael Kempner, founder and CEO of MikeWorldWide, said in a statement. “Michael’s relationships in the tech media community will be invaluable to our clients and team members as our practice continues its rapid growth.”
Becce said joining a larger agency such as MWW allows his firm’s clients to “grow into other facets, like digital, search, and influencer marketing and leverage a bevy of innovative AI, reporting and analytics tools that will escalate their campaigns.”