Running a business is never easy. And running a business during a deadly global pandemic is even more difficult. The numbers often just don’t add up. That’s where the professionals listed in these pages come in, along with the academics and advocates who help the accounting profession.

Running a business is never easy. And running a business during a deadly global pandemic is even more difficult. The numbers often just don’t add up. That’s where the professionals listed in these pages come in, along with the academics and advocates who help the accounting profession.

Well-connected is an understatement. At SobelCo, she's a principal of the firm and chief growth strategist, responsible for the development and implementation of branding, marketing communications and functions as an ambassador to the community, driving business development strategies.

The director of the Rutgers University Accounting Research Center is credited with developing the concept and application of “continuous auditing,” or a real-time review of business processes that can highlight exceptions to their compliance, performance and effectiveness.

She's co-managing partner at national accounting firm Prager Metis, based in the Basking Ridge office--elevated to her post in January after time as northeast managing partner, the position she held when featured in last year’s Accounting Power 50.

Chris Cowan, who spent the past four years providing accounting and audit services at CohnReznick, will be instrumental in guiding clients of the Florham Park-based accounting firm.

The purchase will build on the Fort Lee-based financial institution's comprehensive suite of offerings, utilizing technology-enabled data and ultimately providing more transparency to the marketplace and the industry.

The merger will offer a larger banking network with expanded products and services to customers, while employees will benefit from the opportunity to work for a rapidly-growing community financial institution.

Pennsylvania-based Jared Isaacman, founder and CEO of payment processing company Shift4 Payments, is funding the three-day journey to raise money and awareness for the children's research hospital.

The Tinton Falls-based firm appointed a new chief operating officer, added a chief human resources officer and created the roles of chief growth officer and head of acquisition integration.

Iselin-based Provident Bank surveyed 600 people in May - with more than half of those consumers saying they switched from in-person banking as a result of the pandemic, and more than 6 in 10 reporting they use their mobile banking app often.

Bernadette Macko comes to the Oak Ridge-based financial institution where she will be responsible for consulting with commercial clients regarding treasury management solutions.