MoneyLion acquires Jersey City’s MALKA Media Group

New York based fintech MoneyLion Inc. acquired creator network and content platform MALKA Media Group LLC, a Nov. 16 announcement said.

The transaction is “the evolution of a successful four-year partnership between MALKA and MoneyLion,” according to Dee Choubey, co-founder and chief executive officer of MoneyLion.

“We have seen first-hand how MALKA’s content capabilities can drive industry-leading customer acquisition and retention at scale. By combining their capabilities with MoneyLion’s financial products and extensive first party data, we will create a durable advantage that accelerates MoneyLion’s customer growth and helps us serve our mission of providing financial access and advice to hardworking Americans,” Choubey said.

MALKA was founded in 2012 and since then has been an innovator in the digital media and content sectors across entertainment, sports, gaming, live streaming, and brand storytelling.

MALKA employees work on creative advertising campaigns, original branded content, e-gaming livestreams, podcast series, feature length documentaries, sports representation, and marketing.

We have seen first-hand how MALKA’s content capabilities can drive industry-leading customer acquisition and retention at scale.
– Dee Choubey, co-founder and CEO, MoneyLion

“With MALKA’s creator network we no longer need to just go through gatekeepers and monopolistic intermediaries to directly communicate with our audience and communities,” said commented Bill Davaris, chief marketing officer of MoneyLion. “Investing in evergreen content and building a platform where creators and consumers can come together is a more efficient and smarter way to support our marketing investments and brand building. This fundamental shift will allow us to own and not rent the relationships we are cultivating with new and existing MoneyLion customers.”

MALKA will continue to operate independently in Jersey City following the acquisition, with MALKA Founder and CEO Louis Krubich and co-Founder and President Jeff Frommer continuing to lead daily operations, alongside partners Pat Capra and Dan Fried.

“MoneyLion lives at the intersection of culture and money, and the team understands the power of engaging content and how it helps form powerful relationships with communities. This partnership will allow us to exponentially grow our creator network and engage with millions of more fans,” Krubich said.

Financial details of the transaction were not disclosed.