Paramus-based Movado Group Inc. on Tuesday said it elevated two from its executive team to accelerate the company’s digital transformation, speed decision making and position it to better meet consumers’ preferences.
Effective June 9, Behzad Soltani, currently president, Direct to Consumer and chief digital officer, was promoted to executive vice president, commercial president and chief technology officer; and Sallie DeMarsilis, chief financial officer, was elevated to executive vice president, chief operating officer and CFO.
Both Soltani and DeMarsilis will continue to report to Efraim Grinberg, chairman and chief executive officer.
“This new management structure will support the unification of our distribution channels in our ongoing focus on putting consumers first and allowing them to connect with our great brands, designs and platforms wherever and whenever they choose to shop,” Grinberg stated in a prepared statement.
Soltani joined the company in 2018 as chief digital officer and created the Digital Center of Excellence. The new role brings responsibility for the company’s global wholesale business, Movado Company Stores, E-commerce, the Digital Center of Excellence and Global Information Technology.
By aligning wholesale and direct-to-consumer sales under one omni-channel leader, the company expects to realize greater synergies among its various distribution channels.
DeMarsilis began her career at Movado Group in January 2008 as the senior vice president and CFO. She has been instrumental over the past several years as the company has grown the business, including with the acquisitions of Olivia Burton and MVMT. In her new role DeMarsilis will have responsibility for Finance and Accounting, Value Chain, Distribution and Business Controls. The expansion of DeMarsilis’s portfolio should help ensure ongoing alignment between the company’s cost structure and its financial planning function.