Collingswood’s Kitchen & Associates is unveiling a new look, a new website and a new name, officially rebranding to Thriven Design.
The multidisciplinary design firm made the announcement and debuted its refreshed identity Oct. 26.
“For over 50 years, our firm has been guided by the idea that design changes the way people live, work, and interact with their environment for the better,” said Matthew Bartner, who was appointed managing principal for the firm in May. “Our new look and feel represents an exciting new chapter of service and growth for the firm, and better reflects our long-standing multidisciplinary approach and focus on community impact.”
The firm’s portfolio spans affordable, market-rate and student housing; adaptive reuse; asset preservation; large-scale site planning; commercial facilities and more. Founded more than 50 years ago by architect and urban planner Benjamin Kitchen, the firm describes itself as a pioneer in socially responsible and environmentally conscious design.
The new name recalls the company’s legacy for creating spaces “where people thrive and its commitment to serving others and enacting positive change.” The new website, meanwhile, helps bring the brand “to life” through the people and projects that Thriven Design’s work affects across its national client base.
For its refresh, Thriven Design enlisted Philadelphia-based branding agency Cohere; while communications and strategy for its rollout were coordinated by Maven Communications, which is also based in the City of Brotherly Love.
“The firm recently entered a new phase of leadership and strategic expansion, creating the perfect opportunity to ensure our branding reflects who we are as a company,” said Thriven Design Senior Director of Business Strategy Richard Carbone in a statement. “With the launch of Thriven Design, our clients can expect the same commitment to excellence from the same talented team, with an expanded suite of services and opportunities across our portfolio.”
That expansion was also part of the mission highlighted by Bartner’s appointment earlier this year. Following his lead, Thriven Design said its executive leadership team is focused on expanding its housing practice, in addition to increasing its presence in other key markets.