Secaucus-based My Imports USA announced Tuesday it has acquired Proctor & Gamble’s TAG brand.
“We are excited to have TAG as a part of our family of brands and our go-forward strategy to own and market well-known brands,” Fahim Ibrahimi, CEO of My Imports USA, said in a prepared statement.
TAG, according to My Imports USA, was launched in 2005 by the TAG Fragrance Co. and later was acquired by P&G through its acquisition of The Gillette Co.
My Imports USA said it will continue to market TAG deodorants and body sprays, and expand the brand with new and innovative products. My Imports USA expects the new items to be shipped in the first quarter of 2017.
Financial terms of the deal were not disclosed.