N.J. company’s technology makes viral video possible

Vision Research’s high-speed Phantom cameras have a lot of practical uses.In a manufacturing setting, for instance, its cameras can be used to monitor assembly lines. If there’s an issue, the high frame rate video can slow a single moment down to clearly illustrate exactly what went wrong on an assembly line.

But artists are also getting creative with this technology.

Take the new OK Go music video, which went viral this holiday weekend.



Given the theme of the song, which is called “The One Moment,” the band wanted to make a video that captured a single moment that would be played back in slow motion through the duration of the song.

Using Phantom cameras and lots of planning, the amount of which can’t be overstated, the producers were able to shoot 4.2 seconds of video that, when slowed, is perfectly syncopated to the rhythm of the song.

It’s an accomplishment Vision Research Product Manager Toni Lucatorto celebrated in a statement.

“It is so rewarding to see our camera technology being used for such innovative videos, and this new one from OK Go has to be up there with the most creative we have seen,” she said. “They continue to outdo themselves!”

For more information on how the band, known for its daring music videos, achieved this latest accomplishment, visit its website.

And to read more about Vision Research, read NJBIZ’s profile on the company.