The New Jersey Business Action Center is seeking to spread the word about the ways it works for and with Garden State business owners with the debut of its new podcast.
On July 11, the “business-first” NJBAC, part of the New Jersey Department of State, launched the series to address the specific challenges of Garden State businesses – from setting up an LLC, to exporting products – and the ways owners can use the center’s free services.
“Sometimes I think we are a well-kept secret,” featured guest Melanie Willoughby, executive director of the NJBAC, says in the first episode—a discussion outlining the center’s latest initiatives and overall mission.
“We are literally here to serve all New Jersey businesses,” Willoughby told NJBIZ, “but that means making sure they know about us and the resources we can provide.”
The center is hoping the podcast will help get the secret out.
“The NJBAC is always looking for new ways to reach New Jersey’s business community,” Willoughby said, adding that the popularity of podcasts, along with the availability and accessibility of the medium, made it a “natural fit” for the center.
Other guests featured in the series – hosted by Steve Lubetkin of The Lubetkin Media Companies LLC, which also provided production services on the podcast – include Don Newman, manager of the Office of Small Business Advocacy and the Business Helpline; Eddy Mayen, manager of the Office of Export Promotion; and Steven Gorelick, executive director of the New Jersey Motion Picture and Television Commission.
Willoughby said the NJBAC expects to add to the six-part series, which is currently available on the center’s website and at podomatic.com, “as a way of addressing as many relevant topics as possible.”
“We have a lot of depth and breadth in understanding state government and in understanding the laws that impact business,” Willoughby said. “If we don’t have the answer, we’ll know where to find it.”