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Jersey City brick-and-mortar boutique store Kanibal & Co. has a big online presence and sees social media as a complement to its physical presence. - JEN CHANYI

Staying on the virtual stage

Small companies seeking more expansive reach should consider boosting their social media presence, according to a number of insiders. It’s relatively inexpensive and can help to turbocharge sales, they say.

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Aya Paper Co., a line of sustainable stationary started by SaVonne Anderson in 2019, will be available at Whole Foods and Nordstrom locations nationwide come October.- AYA PAPER CO.

‘Just because’

“There’s power in spreading joy. The world is not always flowers and sunshine but even when it’s difficult you can find something to celebrate,” says SaVonne Anderson, the creator of sustainable stationary company Aya Paper Co., which will be available at Whole Foods and Nordstrom locations nationwide come October.

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Playing in the majors

In the past, analyzing "big data" to identify customer opportunities and business efficiencies was beyond the reach of small- and medium-sized businesses. But now, technological advances have brought those analytics within reach of smaller enterprises.

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Sagar and Jalpa Shaw opened Uncorked, a wine-themed BYOB event space and art school in Asbury Park. - BRETT KIMMINS

Picture this

After getting married in 2015, Sagar and Jalpa Shaw were looking to do something different with their lives and careers. They weren't sure exactly what they wanted, but they knew that owning and operating a fun and interesting business was definitely in the cards. The result was Uncorked, a wine-themed BYOB event space and art school in Asbury Park.

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Sept. 13, 2021 Edition of NJBIZ

Sept. 13, 2021 Edition of NJBIZ

This week’s digital issue of NJBIZ – featuring state and federal agencies begin the rollout of assistance for businesses impacted by Ida, experts on an NJBIZ panel explore the issue of how to promote DEI inside and outside your organization, Aya Paper's founder is building a successful business by drawing on her experiences we shine our spotlight on Information Technology, and more!

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The NJBIZ Diversity in the Workplace virtual panel discussion on Aug. 31, 2021.

Surveying the field

Fewer than 10% of New Jersey’s public expenditures goes to diverse businesses, according to New Jersey Office of Diversity and Inclusion Chief Diversity Officer Hester Agudosi. The number comes from a disparity study her office is currently working on and was shared while she moderated the virtual NJBIZ Diversity in the Workplace panel on Aug. 31.

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