NJ Devils, Citizens Bank launch initiative to help small businesses

The New Jersey Devils and Citizens Financial Group are teaming up to give a boost to small businesses based in the Garden State.

On Jan. 12, the NHL team and the Rhode Island-based bank announced the launch of the application for Jersey Shops, a program in which four New Jersey entrepreneurs will have their ventures showcased during the remainder of the current hockey season.

According to the Devils, grand prize winners will be promoted through a variety of the team’s channels, including in-arena features, website inclusions and marketing efforts as a way to gain exposure throughout the state.

The program will also select up to 50 additional winners who will receive support such as promotional assistance.

All applicants will receive a dedicated listing on the Jersey Shops official website, as well as a kit containing “Made In Jersey” window decals, promotional merchandise and invitations to Devils networking events.

Winners will be selected on a rolling basis starting in February.

During the previous two rounds of the program, in 2021 and 2022, the recognized businesses included: BookTowne in Manasquan, Tiaplanta in Jersey City, Burger Walla in Newark, Bro-Ritos in Hackensack, SW3AT in Jersey City, Mutiny BBQ Company in Asbury Park, Benner’s Auto Body in Cranford, The Red Cadillac in Union, What the Cluck?! In Highland park and Calandra’s Italian Village in Caldwell.

This year marks the first time the Devils are partnering with Citizens to present Jersey Shops, however.

Sarah Lindstrom, head of business banking at Citizens, said the bank “is pleased to support and celebrate these local businesses, as they are the backbone of the community.”

She added, “We are especially excited to show our continuing commitment to this area through our partnership with the New Jersey Devils and their Jersey Shops program, an initiative that helps build both the businesses and communities we serve.”

Chad Biggs, senior vice president, corporate partnerships activation for the Devils and Prudential Center, said, “The valuable goods and services that small businesses provide serves as the backbone of our New Jersey communities. We are proud to join Citizens in our support and promotion of them by telling their stories, highlighting their work and helping them grow. We take great pride in helping these success stories that truly are Made in Jersey.”