NJ Devils, Prudential Center partner with 'Amazing' NJ condiment brand

Kimberly Redmond//March 10, 2023

Mike’s Amazing was named the Official Mayonnaise, Mustard & Vegetable Oil of the New Jersey Devils and Prudential Center as part of a new multiyear partnership.

Under the agreement announced March 8, the condiment brand, which is owned by Saddle Brook-based Chefler Foods, will have exclusive product distribution at Prudential Center in all concession areas, including suites and premium spaces.

The partnership – which is Mike’s Amazing’s first-ever with a sports team – includes digital signage at all concession areas on the menu boards and a dasherboard advertisement as well as LED-ribbon digital marketing during Devils games and select Prudential Center shows.

Michael Kurland, chief financial officer of Chefler Foods, said, “We are extremely excited to partner with a team that shares our New Jersey values. As demand for Mike’s Amazing products continues to grow, we are very privileged to offer them in this amazing venue and have the opportunity to engage directly with fans who are as passionate about their team as we are about the food we are producing for them here in the Garden State.”

The announcement comes about a month after Freehold-based Nerd Focus was designated as the Official Energy Drink of the New Jersey Devils and Prudential Center.

Chad Biggs, senior vice president, corporate partnerships activation at Prudential Center, said, “We are thrilled to be partnering with Mike’s Amazing and to offer their products throughout Prudential Center.”

He went on to say the organization is also proud “to partner with another New Jersey-based company that shares our values and commitment to community, and we are excited to bring our partnership to life in creative and impactful ways.”

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