Pandemic and all, it finally happened: A dream has been realized with American Dream, the m-word that Ghermezian and his outfit Triple Five don’t want you to say is home to 60-some stores selling goods and a half-dozen or so attractions bringing in New Jerseyans and likely folks from further afield (hopefully from states not on the state’s quarantine advisory list). According to retail traffic researcher Placer.ai, traffic in the weeks of Sept. 28 and Oct. 5 was the fifth and third highest for any week since the mall’s partial opening in the fall and winter.
“The relaunch of the American Dream is going exceptionally well with visits not only reaching new peaks but seeming to grow each week as the destination further establishes itself as a must-visit,” said Ethan Chernofsky, vice president of marketing for Placer.ai, in an interview with Forbes last month.
Chernofsky also noted in the interview that the pandemic has forced American Dream to focus on a more local audience, which could help its position as a local retail mainstay instead of just a hub for tourists.
Whoever’s walking through those doors each day, going down that ski hill, or gliding around that ice rink, Ghermezian — whose influence touches everything across the property — gets at least some of the credit for pushing the dream to fruition.