NY Jets forge multi-year link with Fubo Sportsbook

Fubo Sportsbook, a new gaming subsidiary of fuboTV Inc., entered into a multi-year agreement with the New York Jets to become the team’s Official Sports Betting Partner with the creation of a new branded lounge at MetLife Stadium, the two entities said Sept. 8.

The 7,000-square-foot Fubo Sportsbook Lounge will open for Jets home games during the upcoming season. Guests aged 21 and over will encounter a casino-style sportsbook environment and be able to watch every NFL game taking place as well as placing bets with the Fubo Sportsbook App. Users of the Jets Mobile App will get special Fubo Sportsbook offers and game-day incentives connected to the lounge. Fubo Sportsbook customers will gain access to unique hospitality including VIP pregame sideline experiences.

“This partnership with Fubo Sportsbook is another major step for the New York Jets in our journey to prioritize engagement with our fan base, including the enhancement of their overall stadium experience on game day,” said Jeff Fernandez, Jets Vice President, Business Development + Ventures in a statement. “With Fubo Sportsbook, Jets fans will be treated to their innovative mobile viewing and wagering platform, which will be brought to life at the dynamic new Fubo Sportsbook Lounge.”

Fubo Sportsbook is expected to launch in the fourth quarter of 2021, pending regulatory approvals.

“The New York Jets is a leading sports organization with a strong base of enthusiastic and loyal fans and we strongly believe in the future success of the team,” said Fubo Gaming Inc. President Scott Butera. “We are excited to be their partner in offering this community a truly unique sports betting and entertainment experience. The Fubo Sportsbook is designed to meet the increased demand for interactivity by integrating real-time sports streaming with personalized wagering experiences. The Fubo Sportsbook will also have the ability to leverage first-party data to understand viewing preferences and provide relevant bet recommendations.”

Fubo Gaming is a Chicago-based unit of live TV streaming platform fuboTV. Financial terms of the Jets deal were not disclosed.