Foreign exchange trading platform OANDA Corp. is the New York Red Bulls’ official jersey sleeve patch partner as of May 7, when the Red Bulls host the Portland Timbers at Red Bull Arena in Harrison.
The newly minted multiyear partnership, announced May 6, is the first foray into sports marketing for OANDA, a global leader in online trading services.
The OANDA logo will appear on the right sleeve of the jersey and be included on select club apparel. Authentic club jerseys will be available for purchase and the sleeve patch will also be included in the EA Sports FIFA video game series.
The partnership expands into the broader world of Red Bull, too, including experiential and branding assets at select Red Bull events and media properties.
“We are thrilled to welcome OANDA to the Red Bull family,” said New York Red Bulls General Manager Marc de Grandpré. “We are extremely proud to be the first sports industry partner for OANDA and look forward to driving increased awareness for them in the marketplace with our unique, multifaceted partnership.”
OANDA CEO Gavin Bambury called it “an exciting opportunity to partner with the New York Red Bulls, one of the most inspiring clubs in Major League Soccer.”
“With this sponsorship, we continue to build our reputation as one of the most trusted retail trading firms and an award-winning platform for clients to trade at their best,” Bambury said. “It takes a unique and passionate commitment to succeed in reaching peak performance in trading the markets, and in pushing for innovation to constantly raise your game. This is the mindset OANDA shares with the New York Red Bulls.”