This is the winery’s second satellite location after opening a tasting room in the Bridgewater Commons Mall in 2018.
“We’d been getting approached by malls because they were trying to figure out a way to offer something more local and artisan, not the same kind of chain stores and restaurants that are always in malls,” said Old York spokesperson Narendra Haynes. “It was kind of a trial for both of us, so they gave us a deal on the space because of it. When we opened at Bridgewater we realized pretty quickly that there was a big interest there for mallgoers. Being able to drink wine in the mall is exciting for most people.”
Malls continued to approach Old York owner David Wolin, who chose a former Johnny Rocket’s in Quaker Bridge as the winery’s second satellite location.
“With our Bridgewater store, we introduced a food menu of charcuterie boards, cheese boards, a smoked salmon platter, and gourmet dips,” said Haynes. “With taking over the Johnny Rocket’s and having a full-size kitchen area, we’re planning to expand the menu although we don’t have a solidified time frame for that.”
The new location will include a tasting bar, a gift shop, and a lounge where guests can enjoy their wines and light fare. A patio will open in the summer as well.
“The grapes are grown here, the wine is made here,” Haynes said of the appeal of a local winery in a mall. “It’s about being served wine by wine servers that are knowledgeable about the product, and who can give you a little vocabulary for how you’re tasting the wine.”
The opening event will occur on Jan. 26 and 27 with live music, wine and food samples, tastings with the winemaker, special giveaways, and a release of their new wine, a 2017 cabernet sauvignon. The first 50 guests will also receive a free gift.