Orangetheory Fitness, a high intensity interval training fitness franchise, will open seven locations in New Jersey this year.
Studios in Freehold, Rockaway, Wayne, Somerville, Paramus, Ramsey, and Short Hills are slated to open between April and December.
Franchisee Adam Krell is the area developer for Orangetheory, owning locations in the tristate area. A New Jersey native, he’s excited to grow the brand on his home turf.
“Obviously it’s a great area,” Krell said. “There’s 9 million people and lots of density, it’s easy to get to and, we typically target centers that have lots of parking, typical of New Jersey.”
Krell owns 28 currently open Orangetheory studios with his wife Jessica, and 23 of them are in New Jersey. The most recent one opened in Montvale on Dec. 31.
“We opened our first studio in Edgewater in 2013, and there was a need for a gym that produces results but where staff know the people on a first name basis,” Krell said. “People want to live healthy lives. I see tremendous growth opportunity for us.”
According to Senior Vice President of Franchise Development Mike Mettler, the number one reason the business is growing studios is to impact more members. Beyond the seven Krell has planned for 2019, Mettler said that there are 15 other franchises at various stages of development in New Jersey, which would bring the total number of studios to 45.
What differentiates Orangetheory from other fitness studios, Krell said, is its “borderline revolutionary technology” that monitors clients’ heartrate and more throughout the hour-long workout.
“People are just getting results. If they weren’t getting results they wouldn’t stay, and then we wouldn’t be able to open as many facilities in New Jersey,” he said.
According to Mettler, Orangetheory is meant to fit a broad spectrum of the population. Cue Krell’s wife Jessica, who at nine months pregnant yesterday, showed up to class and put in an hour of work.
“My wife is 13 days from her due date,” Krell said. “She’s impressive. All of the other women in class yesterday were like ‘wow, I have no excuses.’”
Opening dates for the upcoming studios have not been solidified. At the newly opened Montvale location, Krell is holding two charity classes on Jan. 24 at 4:30 p.m. and 7 p.m. to support the town.