Pac Man, Dragon Ball Z energy drinks hit shelves at The Vitamin Shoppe

The Vitamin Shoppe is teaming up with G Fuel, a caffeinated drink mix brand, to sell an exclusive lineup of cans and flavors inspired by popular gaming and anime characters.

In a Feb. 2 press release announcing the partnership, the Secaucus-based retailer said the products, which are available at its 700 locations nationwide, include the following flavors in ready-to-drink 16 ounce cans:

• Kamehameha (Strawberry Lychee) – Inspired by Dragon Ball Z (140 mg of caffeine)
• Power Pellet (Cherry Lollipop) – Inspired by Pac-Man (140 mg of caffeine)
• Snow Cone (300 mg of caffeine)

According to G Fuel, which markets itself as a performance-driven alternative to standard energy drinks, each 16-ounce can is calorie free and sugar free.

The lineup of 40-serving energy formula tubs – which have zero sugar, 15 calories and 140 mg of caffeine – includes:

• Kamehameha (Strawberry Lychee) – Inspired by Dragon Ball Z
• Power Pellet (Cherry Lollipop) – Inspired by Pac Man
• Blue Bomber Slushee (Blue Raspberry Slush) – Inspired by Mega Man
• Rage Drive (Cantaloupe) – Inspired by the Tekken Series
• Snow Cone

The collaboration also includes a new flavor exclusive to The Vitamin Shoppe: Soda Ice Candy, which was inspired by anime character Naruto Shippuden.

Additionally, The Vitamin Shoppe and G Fuel are hosting a sweepstakes to give away a special prize pack that includes a Sony PlayStation 5, a 12-pack of G Fuel cans and a $25 The Vitamin Shoppe gift card.

Muriel Gonzalez, chief merchandising and marketing officer of The Vitamin Shoppe, said, “We are thrilled to partner with G Fuel to bring this dynamic assortment of performance-driven energy drinks and formulas to the fast-growing segment of customers who are enthusiastic fans of e-sports.”

“Gaming and anime are vibrant drivers of contemporary entertainment culture, and The Vitamin Shoppe is excited to provide e-sport participants with the energy and wellness products that help them stay hydrated, support focus, and perform their best,” she said.

G Fuel founder and Chief Executive Officer Cliff Morgan said, “The Vitamin Shoppe is a true pillar of the health and wellness world, so we’re excited to bring a fresh assortment of ready-to-drink cans and Energy Formula powders to their passionate retail community.”

The collaboration with G Fuel comes a few months after The Vitamin Shoppe partnered with Warner Bros. to launch a collection of sports nutrition products inspired by superheroes and villains of the DC universe.