Peapack-Gladstone Bank hires VP, assistant brand and marketing director

Peapack-Gladstone Financial Corp. and Peapack-Gladstone Bank appointed Karen Rosner as vice president and assistant brand and marketing director.

Rosner will lead the development and promotion of the Peapack-Gladstone Bank and Peapack Private Wealth Management family brands through all advertising and communications to employees, clients and the community.

She’s also responsible for the overall monitoring and management of the banks’ advertising and marketing programs, social media, website design strategies and maintenance, and development of short and long-terms goals and objectives for future growth.

Rosner has 20 years of marketing experience, previously serving as vice president, assistant director of marketing at Lakeland Bank in Oak Ridge. There, she executed initiatives for the bank through strategic analysis and strategies, advertising, social media, budget and website maintenance.

She was previously marketing manager at North Jersey Federal Credit Union in Totowa.