This summer, California-based Perspire Sauna Studio announced it was setting its sights on expanding into New Jersey and New York City. Now, those plans are closer to realization with a three-unit franchise agreement for Bergen County.
Jennifer and Josh Feliciano are the franchisees for the brand’s debut in the Northeast region, according to a Sept. 15 announcement. The Felicianos are in the early stages of vetting real estate sites in the county, a representative for the brand told NJBIZ.
Those locations, along with opening dates, will be announced at a later date.
Jennifer and Josh Feliciano are the franchisees for California-based Perspire Sauna Studio’s debut in the Northeast region. – PERSPIRE SAUNA STUDIO
Previously a mortgage loan officer for The Bank of New York, MetLife and AAG for 25 years, Jennifer Feliciano said the pandemic forced her to focus on her own health and well-being, as well as that of her community. She and her husband began researching a new career path with this renewed focus, which led them to Perspire Sauna.
Jennifer Feliciano said she was attracted to the “science behind the brand.”
“Infrared and red light sauna treatments are able to address physical and mental ailments that span all age groups and demographics of people,” Jennifer Feliciano said in a statement. “In short, it’s a brand that’s equipped to address the everyday health concerns we all experience on a daily basis, which is perhaps its most intriguing quality.”
Perspire now has more than 100 franchise agreements with 27 open studios.
“2022 has been a record-breaking year of growth and development for the franchise. And the opportunities we have available for prospects to invest in untapped markets nationwide has been and will continue to be critical to keeping that going,” Perspire founder and CEO Lee Braun added.
